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marketing mentor, copywriter + messaging strategist
The Marketing Gal for creatives who think too much about marketing, but care too much to stop.
Through messaging + marketing that feels like expression but works like it should, I help creatives market, launch and sell online so they can spend more time living their life off it.
I’m going to be so real with you for a second…
I love a scroll as much as the next person.
I love to put my kids to bed, let my tush hit the cushion of my couch, open my instagram app and rot until I can’t rot anymore.
But there’s a kind of content I can’t escape when I do…
You know the one that says…
Here’s how to go viral, solve all of your life’s problems and make a milly while you literally do nothing?
I DON'T KNOW ABOUT YOU BUT This makes me want to poke my eyeballs out with a hot stAKE and be completely done with the internet.
Becaaaauuuuse the problem with all that “go viral, stay relevant, post every day” advice
...is that it keeps us online
01/ Using volume to stay visible.
02/ Performing instead of expressing.
03/ Producing instead of creating.
04/ Shouting instead of saying something that actually means something.
THE PROBLEM IS It keeps you feeding the beast, trying to outsmart the algorithm instead of articulating the actual depth of who you are and what you do.
BUT THAT'S WHERE I COME IN...
My job is to find the words that don’t just fill space on the internet, but help you build a body of work through your marketing that expresses your magic and moves people to buy.
Marketing that mean you can close your laptop, log off and live whilst knowing it’s working for you while you do it.
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// launch // sell online // LIVE OFFLINE //
I’m a little marketing ho… if you will.
Hi, I’m Liv - your anti-ick marketing gal.
I’ve launched courses, written for other people’s businesses, owned and run a hospitality venue, coached creatives, built brands, created courses and basically had a passionate love affair with almost every way of marketing out there. Basically… I’ve been around.
And the more I got around the more I realised this one this:
Your words fucking matter.
Sure, you can play the volume game and vomit out 52 pieces of content a minute and hope that works.
But that game reeks of burnout to me… and I’d much rather kumbayah around the firepit and play the game of “say less, say it well, then go live my life NOT chronically online” instead… if you know what I mean.
(It’s juicy, I swear)
01 // Copy + Content Writing
02 // The Messaging Intensive
03 // The Launch Takeover
04 // THE PARTNERSHIP
05 // MARKET FIT
How to throw your phone in a ditch and spend more time doing what you love…
Working with Liv, is like finally finding your dream employee without the contract.
She writes all my sales emails, for which there are loads, and I don't even have to check them. The trust I have in her to run the marketing of my business, is next level. Her emails have been pivotal in many 6 figure launches of mine. She has spent the time and effort to craft my voice, so I feel confident sending them out. I highly, highly recommend.
GEORGIA DRAWS A HOUSE
I’ve worked with Liv a few times now across different launches and special offers, and she’s honestly such a dream to collaborate with.
She has this really personable touch that’s so rare — and it works perfectly for my audience, especially since she really understands mothers and the kind of language that connects with them. Highly recommend Liv if you’re looking for a copywriter who just gets it — both the strategy and the heart behind your brand.
SOPHIE LEA PHOTOGRAPHY
And you didn’t sign up for the MMML (massive marketing mental load) — you know, that never-ending brain noise that follows you to school pickup, creeps into your couch time, and tags along into the weekend?
What you want now is a message that sounds like you and only you, with words that make you the obvious choice for your perfect people. All without you having to be online all. the. time.
Let’s say it like you on your best day — not your most burnt out one.
So, you’ve worked out you’re done with doing the most on the internet…
Because… you didn’t start this whole entrepreneurial gig to be thinking about content 24/7.
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