Done for you launch copy + content that sounds like you, sells for you and gives you your life back while it’s happening.
The Launch Takeover
Does not sounding like just another insert-whatever-your-industry-is-selling on the internet feel like pulling teeth?
Of course it does.
Because, there’s a lot that comes with running a business, launching your offers, delivering the work that you do and trying to have a life that you prioritise at the same time. So digging into the core of your messaging to extract the depth of what you’re here to do is something that takes time, energy and brain space that so often doesn’t fit into the cracks of your day, and it shouldn’t.
What you need isn’t another bunch of generic content ideas or standard frameworks to help you sell. What you NEED is someone to help you pull it all out – to find the threads that connect everything you do, and turn them into language that makes your audience feel seen and ready to buy from you specifically.
RIGHT NOW YOU'RE:
Not totally sure how to talk about what you do in a way that makes people actually understand it
Blending in with everyone else in your industry, even though you know you’re meant to stand out.
Wanting your marketing to actually grow your business — but knowing right now it’s not working how it should.
Struggling to articulate the real outcomes of your work and the problems you actually solve without it sounding vague.
Wanting to be different, but not knowing how to communicate that difference.
Launching or promoting something new, and finding yourself staring at the screen wondering how do I even talk about this.
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The Messaging Intensive
INTRODUCING
A 6-week process to help you articulate what you do, who it’s for, and why it matters so you can talk about your work, your offers, and your ideas in a way that finally articulates who you are at the core and moves your audience to buy.
THE DIG
STEP 1:
You’ll start with an in-depth questionnaire that helps you pull out what’s already sitting there. Then, I’ll ask you more questions via voicenotes and we’ll do this back and forth until we’ve gotten to the depth of all the things you’re here to do and say in your marketing.
THE BUILD
STEP 2:
Once we’ve done the digging I’ll go into my writing cave (bed) and start building your message.
You’ll get drafts dropped in our shared Slack channel to give feedback on and I’ll keep asking questions, pushing where it needs depth, and shaping the message until it feels like something you’re ready to say outloud.
THE INTERGRATION
STEP 3:
Once your messaging is built, we spend the final part of our time together helping you use it.
We’ll take your new message and flesh out how it shows up across your channels - your social content, newsletter, and emails with prompts and examples to make it practical.
You’ll also get a simple structure for taking one topic and multiplying it across multiple formats so you’re never stuck knowing what to post again.
I’ll be in Slack with you for feedback and refinement as you start implementing it — with edits, copy tweaks, new ideas to make sure it all integrates how it should.
By the end, you’ll have a clear, usable Messaging & Marketing Bank that holds everything we’ve created: your voice, your message, your content ideas, and your plan for applying it.
BY THE END YOU'LL HAVE:
A message that defines a lane of your own for you in your industry
A bank of messaging that fuels your marketing including content concepts, conversations, ideas and prompts to help you finally speak about what you in your own way
A structure to multiply that message so you can continue to talk about what you do forever
This Is For You If:
- You’re not ready to go deep or be fully honest in your answers.
- You’d rather hand it all over for someone else to “just do it for you.”
- You don’t have time or capacity to collaborate, voice note, or refine ideas together because this process only works when you show up.
A NOTE FROM LIV:
This is not for you if:
Working with Liv, is like finally finding your dream employee without the contract.
She writes all my sales emails, for which there are loads, and I don't even have to check them. The trust I have in her to run the marketing of my business, is next level. Her emails have been pivotal in many 6 figure launches of mine. She has spent the time and effort to craft my voice, so I feel confident sending them out. I highly, highly recommend.
GEORGIA DRAWS A HOUSE
I’ve worked with Liv a few times now across different launches and special offers, and she’s honestly such a dream to collaborate with.
She has this really personable touch that’s so rare — and it works perfectly for my audience, especially since she really understands mothers and the kind of language that connects with them. Highly recommend Liv if you’re looking for a copywriter who just gets it — both the strategy and the heart behind your brand.
SOPHIE LEA PHOTOGRAPHY
MEET LIV
Your marketing partner who helps you sell with substance, not stress.
I’ve been the behind the scenes launch team for multiple 7 figure coaches + creatives writing launches that make people cry, sell out in 48 hours and hit record months without shouting, spamming or saying stuff that gives you the ick.
I’ve worked on campaigns that brought in hundreds of thousands of buckaroonies in revenue — not by bribing the algorithm with feral clickbait, but by writing words that actually moved people.
I’m a strategist, writer and marketer whose spend years helping creatives, coaches and founders translate their work into words that move people to buy, so they can spend more less time online and more time living.
I’ve also been exactly where you are selling my own programs online that were financially successful, but cost me everything I'd built my business for.. realising after every single one it’s never fucking worth it.
Launch strategist, copywriter + marketing gal on a mission to help you build a big business without sacrificing a big, delicious life outside of it.
What You Walk Away With:
CORE MESSAGING FRAMEWORK
Content & Communication Toolkit
Marketing in Motion
- Your Positioning Statement — how to talk about what you do in one line
- Offer Language — what to say when you sell, and how to make it land
- Core Conversations Bank — the ideas, stories, and opinions that make your content sound like you
CORE MESSAGING FRAMEWORK
Content & Communication Toolkit
Marketing in Motion
- 30+ Content Ideas + Story Angles to pull from again and again
- A simple content structure that helps you multiply one message across posts, emails, and stories
- Direction for how to show up across your channels
- Positioning lines that make your value instantly clear
CORE MESSAGING FRAMEWORK
Content & Communication Toolkit
Marketing in Motion
- A Content Flow Example showing how to use your new message for a full month
- Feedback and light edits as you implement your message in real time
- Integration support to help your new message move from “saved in a doc” to “alive in your marketing”
Ideally about 4 weeks before your launch — that gives us enough time to plan, write, and refine everything and give it our best work.
If you’re short on time though, still enquire. I can sometimes make space for a faster turnaround.
The Launch Takeover is for when you already have your messaging and a proven offer and want the content taken off your plate. If you need help with messaging and content for your first launch, see my messaging intensive here.
Just your offer details and a quick prep questionnaire that helps me get inside your offer’s brain.
From there, I review your sales page and any existing launch content, then start building out your messaging, copy, and content plan. You’ll just need to give feedback along the way.
Yesssss but you’ll have all the content and talking points ready to go.
That means when you do show up (on Stories or lives or any extra content you feel like making for fun), you’re not guessing what to share – you’re reinforcing your message with confidence.
Design and video editing aren’t included, but I’ve got a network of amazing creatives I can recommend or collaborate with if you want to take it completely off your plate.
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