You’ve built a business that works. Your offer is magic. Your clients loooooooove you. You’re really good at what you do and more of the world NEEDS to know about you. But you spend everything launch muttering to yourself “I just need to get through these next few weeks and then I can….[insert all the life things you abandon to keep your business afloat during launch season here].”

Every launch feels like a marathon you’re just hanging on, waiting to be over — one where you’re juggling the delivery, the DMs, the content and the conversations, all while trying to get your ideas out in a way that articulates the depth of your work.

You find yourself piecing things together at midnight, writing captions that simmer on the surface of what you want to say all while conniving yourself you’ll “do it better next time”.

Except next time always looks the same.

You finish with money in the bank, but knowing you could’ve gone deeper, said it better, reached it further…. if you’d just had the space.

It’s not that you can’t do it all — it’s that you just don’t fucking want to anymore.

You’ve watched yourself finish launches with a nervous system as cooked as a chicken nugget, convincing yourself that this is the price you pay for growth and you’ve accepted that “just getting through it” is normal, eeeeeeveeen though you know it’s not sustainable.

Because every time you squeeze this part in amongst everything else, you dilute the depth of your work.

And when your message doesn’t hold the full substance of what you do, the people who need it most can’t feel it.

And when they can’t feel it? You’re looking at lost sales, people who needed your work not knowing they did and you looking back on a launch that never said the things you know it needed to.

This has literally nothing to do with posting more… and absolutely everything to do with ensuring every piece of content, every email that’s sent and every word that gets posted with your name on it holds the weight of what you’ve built.